TOMORROW’S TECH TODAY: November 29-30
Adtech-London has been the UK’s global gathering of marketing and advertising technology players. Over 12 years later, ad:tech still delivers the global advertisers, tech innovators and media powerhouses who fuel the “MADtech” conversation. Adtech is featuring insight from the brand, agency and media intelligentsia, it’ll be charting the emerging paradigm by focusing on the five E’s of modern marketing and media – efficiency, engagement, experience, entertainment and experimentation – to explore the latest innovations, trends and disruptive forces in marketing and advertising.
Frenzi Media is thrilled to participated and sponsor the event. Discover how you can benefit from the demand for performance media and innovative advertising solutions through Frenzi Media’s ad publishing platform.
If you’re attending Ad Tech London November 29-30th, come and find us at the VIP section or get in touch!
If it’s not trending, is it even real? That’s how our immensely digitalized world works nowadays. It’s about presence and relevance. Whether it’s a trending hashtag on Twitter or a viral challenge or a highly innovative advancement that is a clear snapshot of what the future will look like, it needs to be applicable and it needs to have an immediate connection to people’s interest and the enhancement of their lifestyle, in one way or another.
The communications, advertising and marketing worlds have to deal with this ever-changing and demanding environment of trends on a consistent basis. The expectancy of such a growing and overarching system has become a trend of itself. There’s always something more, something better, something greater, and even if you are not the one that figures out that ‘next big thing’, you need to adapt and readjust as soon as possible to maintain a significant level of relevance and presence, and somehow stand out or raise your hand in a crowded marketplace.
Just like every year, there are projected trends that are expected to dominate the digital world. Everything is being developed at astronomical speeds and just keeping up with only a number of those developments can be key to succeeding.
Let’s break down how Frenzi Media is striving to maintain itself as part of the digital narrative and conversation.
A vast and powerful digital trend for 2017 is what is known as Omnichannel, which refers to an omniscient and continuous brand experience across multiple platforms. It carries the philosophy that a brand can and should expand beyond a single device. The notion of omnichanneling intends to stress the significance of customers and their needs, and how that needs to be the utmost priority for brands. It’s about easiness and familiarity, and how every digital experience across all platforms and devices should be as engaging, memorable and uniform.
With Frenzi Media’s expansion from the mobile app to our new ad-format, the aim was to think more ‘omni’ by taking into consideration larger audiences and focusing on a broader experience, whether that is in-store or online, while always maintaining the aesthetic and engaging effortlessness that characterizes us. By following the marketing concept of omnichannel, Frenzi Media has concentrated on consistency, personalization and seamlessness as means to offering consumers the greatest real-life brand experience.
Similarly, the continuous trend of raising the customer experience and placing the focus on the consumer remains massively relevant. Frenzi Media has always applied a user-centric philosophy, as it always looks to develop personalized advertising concepts that are as accessible, easy and engaging as possible. Our new ad-format suggestion, such as the widget, has allowed us to dip further into incentivized marketing in order to drive traffic and reach out to broader, targeted audiences. The aim and the biggest digital challenge, however, is to always use these digital tools and concepts to get to know, engage, intrigue and maintain a high loyalty level with users.
Another trend that is expected to remain pertinent this year is digital interactivity. It’s about participation and engagement, and brands offering new, bold and interesting ways to connect with users. Interactivity has always been a key component for Frenzi’s philosophy and concepts. However, it’s vital to maintain transparency. It’s not just about getting people interested, it’s more about grabbing their full attention. It’s about a fully-developed digitalized experience, with focus on personalization and interactivity that are done and presented in a way that makes audiences participate actively instead of passively. It shouldn’t be something that just happened to occur in the passing, but rather something that carries some kind of gravitas with it. Frenzi Media’s brand bespoke mini-games, surveys, polls and 3D ads are designed with that exact intention; of actively engaging audiences in a memorable moment in time.
A trend that is less-than-surprising that remains as dominant as ever is the brands’ focus on mobile. This one has been around for a while now – in fact, many can’t remember a time without mobile, and others, such as Generation Z, can’t imagine or know a time without one – and it doesn’t seem to be going away any time soon, and why would it? This year we’re anticipating a further mobile boom, where mobile devices will account for 75% of global internet use in 2017, a huge leap from 40% in 2012 and 68% last year. Marketing is massively shifting towards mobile, and especially in terms of advertising, it is expected to gain massive grounds compared to desktop.
Frenzi Media’s initial and main focus has always been on mobile, as it originated and still also exists as a mobile app. Mobile is the present and the future, and it’s not a market that will slow down any time soon. Having an online presence and content that is friendly, cool, relatable and easily-accessible is a massive key to reaching a broader and wider audience. Along these lines, Frenzi Media has updated its library of ads in an attempt to keep up with consumer’s needs and expectations, and keeps striving to develop content that is presented efficiently on any device and has an appealing aesthetic.
Generally speaking, change is the only constant when it comes to the digital landscape. However, it is crucial to adjust and adapt to the necessary progressions in a smart, seamless and opportunistic way. With so many solutions, tools and answers at our disposal all the time, it’s a huge challenge for brands to take advantage of everything they have and everything they want to add on, to achieve their full potential as successfully and emphatically as possible.
Browse, search, enter, scroll. We all do it, we all over-do it, to be fair. We stumble upon things we never knew we wanted or needed, or never even considered might have been an option in the first place. To our endless appetite’s satisfaction and to our bank account’s displeasure, for the most part, we end up giving in to the visual craving and signing up for more than we expected.
Which is not a bad thing, by the way. I’ve never heard anyone complain for having ‘too much’ or wanting ‘some more’ or regretting an instinctive buy. Sometimes, those impulsive and spur of the moment consumptions end up being the most fulfilling.
Picture this. It’s time to start planning your summer holidays. I know, right? So many options, so much disagreement and hassle as to what would be the ideal destination for everyone. Should it be local, should it be sunny, should it be quiet, should be it adventurous? But, let’s face it, the one factor that’s always the deciding one is how pocket-friendly that vacation will be.
So, the browsing and the researching begin. There are boundless of choices for websites, destinations, reviews; the mind boggles. But suddenly, while seamlessly scrolling, something catches your eye in the corner of this one page. It’s fully-customised, fully-embedded within the aesthetic of the website, but there’s still something titillating about it that’s tempting you to want to see more. You click on it, of course you click on it, because in this day and age we are mechanically engineered to feed our curiosity and explore further.
It’s a game. Oh, fun. Who doesn’t enjoy a short escape for some juvenile enjoyment? But, hold on, it’s not just that. It’s a potential for a reward! Remember that budget-worrying holiday you were trying to plan? Well, this could be the easy answer to the question you never thought to ask. Game on, then!
You click some more. The icon expands and so does your interest. The reward that you could potentially be getting is revealed to you and suddenly there’s gravitas to your unendingly vain browsing. There’s investment and there’s excitement not only in winning, but also in relieving a burden off of your shoulders.
Next step, it’s time to play to earn you reward. Stakes are high, but so are your chances. In a matter of seconds, you have the opportunity to engage yourself in a quick and easy mini-game that has the potential of gifting you with a winning attitude and a stress-relieving holiday booking. It’s a win-win situation. Whatever the simplicity of the mini-game you are asked to complete, you are pretty much guaranteed to entertain and reward yourself in a matter of seconds.
Best case scenario: you won. You have that instantly exuberayting feeling of winning that everyone enjoys. You feel pretty good with yourself and you want to tell everyone you know, and why shouldn’t you? You grabbed this unforeseen opportunity that was presented to you and you achieved your goal. You can then go on to add your details and redeem your reward at the time limit you are set. Booking a holiday destination was always a fun experience, but suddenly it became even more thrilling than you expected.
There you have it. The reward is yours to take advantage of for your own benefit, at your own time and convenience. It’s in your email inbox, waiting to be redeemed and enjoyed by you. And you gain some extra family points, just like that.
It’s that simple, accessible and enjoyable. All you have to do is look out for these Frenzi Media’s new ad format opportunities that are awaiting for you on plenty of websites.
Check out our previous blog post “Enter The Widget” to find out more about how the widget works.
We have some explaining to do, so let’s get right to it.
We took the last couple of months to rethink, reanalyse and figure out the best way to move forward, all done with the intention of providing the utmost experience for our users.
We informed and educated ourselves on the ever-changing technological and advancing platform of mobile applications, on the forecasted digital trends that are taking over and most importantly, figure out how it can all be integrated to provide the most user-friendly, beneficial and accessible experience for brands and customers, while maintaining the rewarding, innovative and easy elements that define Frenzi Media.
Enter, the Widget.
A widget comes in many shapes and forms, and what it does is act as a doorway or a shortcut to a larger digital landscape or application. The digital ecosystem has reached a stage where audiences can understand, appreciate and positively respond to its highly responsive and anti-ad blocking nature.
Brands are granted the opportunity of providing consumers with access to additional information at their fingertips. In this ever-changing technological and digital environment, this kind of non-intrusive accessibility and immediacy is a big bonus and an attractive option for brands. With a simple embeddable code, brands have the chance to entice their users with more and more, add extra utility to their websites, provide a fully-customised, eye-catching option, and also expand and update their own user base through the convenience and appeal of the widget.
On the opposite side, at a time of too-much-information and where many things get lost in the massive shuffle of facts & figures or in the unconsciously excessive scrolling, the widget is equally gratifying and useful for the users. It gives them the option of having easy, quick and efficient access to much more as part of their web experience in a completely non-invasive way, but instead, through the visually-engaging, intriguing and interactive widget suggestion.
In Frenzi’s case, expanding towards the widget ecosystem and seamlessly integrating our brand philosophy and purpose across multiple platforms seemed like a natural progression as part of the continuous omni-channeling trend. It is all about accessibility, adding utility, providing engagement and displaying appealing information at the users’ fingertips across the board, packaged in a visually-friendly and attractive way.
With the widget option, Frenzi Media has had plenty of renewed collaborations, where we were able to build a fully personalised campaign, with gamified content, on the fly, enhance users’ web experience and recombine brands with publishers.
In the coming weeks, we’ll continue to fill in the gaps by further explaining and breaking down the widget option, as well as informing you of our old, new and future collaborations in more depth.
Welcome to Frenzi Media’s blog section. We are thrilled to introduce you to our new, updated and active blog, where you can discover, learn and enjoy all things trending and happening.
What does this mean for you?
Let’s get some things in order.
Since our app launch last November, we have been broadening our collaborations and agendas, all with the prime intention of maintaining, persevering and blossoming the relationship between retailers and consumers.
The concept of Frenzi Media has expanded into online interactive advertising, where through the growing widget ecosystem, along with embedded gamification elements, we intent to increase user engagement and enhance their involvement in non-intrusive, fun and immediate ways.
With the widget option, we have shifted our focus on cultivating fast, personalized and highly responsive digital ads that connect brands with publishers, which can be published and distributed with easiness and in a short amount of time.
Through our blog, we will be informing you of all the exciting things we have been up to, as well as all the fun stuff we have coming up. You can expect to see posts about the digital market and marketing world, more lighthearted articles about the benefits of widgets, our brand updates and collaborations, user trends, and many more.
Our next blog post will center on updating you on what we have been working on for the last couple of months, where we will break down all the hows and whys of the widget.
Keep in touch with us through our blog and our social media for further updates and information in the coming weeks.
We hope you are as excited as we are!