We have some explaining to do, so let’s get right to it.
We took the last couple of months to rethink, reanalyse and figure out the best way to move forward, all done with the intention of providing the utmost experience for our users.
We informed and educated ourselves on the ever-changing technological and advancing platform of mobile applications, on the forecasted digital trends that are taking over and most importantly, figure out how it can all be integrated to provide the most user-friendly, beneficial and accessible experience for brands and customers, while maintaining the rewarding, innovative and easy elements that define Frenzi Media.
Enter, the Widget.
A widget comes in many shapes and forms, and what it does is act as a doorway or a shortcut to a larger digital landscape or application. The digital ecosystem has reached a stage where audiences can understand, appreciate and positively respond to its highly responsive and anti-ad blocking nature.
Brands are granted the opportunity of providing consumers with access to additional information at their fingertips. In this ever-changing technological and digital environment, this kind of non-intrusive accessibility and immediacy is a big bonus and an attractive option for brands. With a simple embeddable code, brands have the chance to entice their users with more and more, add extra utility to their websites, provide a fully-customised, eye-catching option, and also expand and update their own user base through the convenience and appeal of the widget.
On the opposite side, at a time of too-much-information and where many things get lost in the massive shuffle of facts & figures or in the unconsciously excessive scrolling, the widget is equally gratifying and useful for the users. It gives them the option of having easy, quick and efficient access to much more as part of their web experience in a completely non-invasive way, but instead, through the visually-engaging, intriguing and interactive widget suggestion.
In Frenzi’s case, expanding towards the widget ecosystem and seamlessly integrating our brand philosophy and purpose across multiple platforms seemed like a natural progression as part of the continuous omni-channeling trend. It is all about accessibility, adding utility, providing engagement and displaying appealing information at the users’ fingertips across the board, packaged in a visually-friendly and attractive way.
With the widget option, Frenzi Media has had plenty of renewed collaborations, where we were able to build a fully personalised campaign, with gamified content, on the fly, enhance users’ web experience and recombine brands with publishers.
In the coming weeks, we’ll continue to fill in the gaps by further explaining and breaking down the widget option, as well as informing you of our old, new and future collaborations in more depth.