How you can leverage gamification in your life and business
It’s in our blood to be competitive, or at the very least, to want to strive for something better. A main design of the human psychology is problem-solving; starting with something small and turning it into something bigger and better.
Gamification is as simple as that. It’s about taking one ordinary action and switching it up for a more enjoyable and profitable outcome. It’s about play and winning. It’s about incentives with a valuable effect. It’s also about not underrating the value and necessity of fun and joy.
The notion of gamification, of incorporating game design elements in non-game contexts, is nothing new. As kids, we’ve all been told that the best assignment will get a gold star. We’ve all been pinned against our siblings in tidying up our rooms with the promise of more ice-cream scoops. These game-like principles trigger a sense of engagement, victory and progression, which are all universally positive human sensations.
“Making an experience evolve from miserable to memorable to make people voluntarily achieve their goals.”
The success and prospect of gamification cannot be underestimated. It’s no coincidence that businesses, corporations, even educational establishments, still look for ways to implement gamification into their programs as a means of producing more immediate and accurate results and equally invigorate and motivate their employees by keeping their spirits high and their minds engrossed.
Gamification has a lot to do with engagement, and at a time when social media and advertising are such dynamic tools, it can be such a powerful and effective measurement of success.
It also has to do with primal human emotions and reactions. Competitiveness, winning, satisfaction, being part of an experience. These are all instinctive because they move and entertain us. However, gamification can’t function just by its principle. It can only grab an audience’s attention by providing a sense of sensibility, effectiveness and urgency in their immediate life and necessities.
We are part of a generation where everything is moving at astronomical speeds, where everybody’s attention span is shorter than a goldfish, there needs to be a hook, an incentive, a reward of sorts, which will keep our interest. Gamification does exactly that. Game mechanics can inspire motivation, participation, incorporate a sense of fun and appeal to the human need for accomplishment.
At the same time, it’s a thin line between merit and mockery. It’s one of the reasons why some have so effusively dismissed the reliability and validity of gamification. But, that’s like discrediting people’s grasp and alertness. Audiences are smart and educated, and can easily spot a gimmick. They crave simplicity, but they also don’t want to be undermined or exploited. In order for gamification to be praised and effective, there needs to be inherent value and true logic in what a product has to offer.
With Frenzi, we paid close attention to all the important variables of gamification, and came up with an app that as simple as it is rewarding, while encompassing engagement, exploration and the inherent addictive discipline of gamifying a routine or a habit, such as shopping.
Gamification is the means to reaching and achieving an answer or solution, and if used with complete transparency and authenticity, it can lead to and maintain greatly loyal, engaging, enthusiastic and entertaining relationships with users.