Broski & Co’s app ‘Frenzi — Become A Shopping Hero’ is here to embellish your shopping experience. Here’s why we launched.
While coupons and offers are constantly being shoved in our faces in unwanted pop-up ads and thoughtless marketing ways, Broski & Co’s first retail gaming app ‘Frenzi — Become A Shopping Hero’ aims to create a rewarding shopping experience that is more fun, engaging and user-friendly.
You know what they say about our generation. We expect everything to be served on a silver platter. We assume that success is a given. We don’t put in enough work, yet have unreasonably ambitious expectations. It’s the world’s fault, not ours.
Sometimes, it kind of is the world’s fault. We want the absolute best for ourselves and others, and that’s not always what we’ve been taught, and that maddens us. The grass is possibly greener on the other side, and there’s no other way of knowing that than to start exploring and discovering.
It all started with our frustration in the mainstreamed, conventional, even banal ways of getting every day shopping needs done. The inspiration to create a memorable, engaging and fun shopping experience is what triggered the idea for Frenzi. Essentially, we wanted to give people — the everyday millennial shopper looking to get a worthwhile deal in an economically rewarding and emotionally satisfying way — the choice of a free, accessible and easy alternative.
Frenzi is a modern attempt to embellish the shopping experience. With Frenzi, you get to play a fast, brand-customized game that will get you a worthy, redeemable reward to cool and high-street brands. It dives into our primal instincts of having fun, being satisfied and winning, while simultaneously offering the opportunity to receive a valuable reward for clothing, travel or gadgets at the end of it.
We tried to pinpoint what we felt was necessary and valued for the consumers. Everyone will jump at the chance to save some money, and who doesn’t like the satisfaction that comes with winning their own reward? Consumers want simple, personalized ways to discover the things they love, to get a true value from what they purchase, and of course, have some fun along the way. Frenzi does exactly that.
One of the app’s primal goals is to also create a more interactive relationship between the brands and their customers. It seeks to offer them a long-lasting connection as a functionally enjoyable and emotionally engaging option out of the ordinary.
The basis and objective of our marketing campaigns rely on always prioritising the users. Whether it’s coming up with thought-provoking and relevant posts for social media, or creatively interactive games, or ensuring time-saving and valuable rewards, it’s all done for the users’ fulfillment.
The goal is to ultimately create a pleasurable and gratifying experience for them. An experience that will be worthy to talk about and worthy to revisit.
We work very hard at ensuring that Frenzi is deemed useful, efficient and helpful by the users. Even though it’s our ‘baby brought to life’ as they say, it has been created and launched with the focal purpose of offering a rewarding, honest and enjoyable shopping experience to anyone who wishes to tag along.
It’s still very much a thrillingly exuberant period for our Frenzi team. Everything is new, everything is a test, everything is part of a trial-error situation. We learn something new every day; about our brand, our users and about each other.
We are still at the beginning of an exciting and hard-working journey and we look forward to sharing it with you. The destination, whenever that will come and wherever that will be, will just be the icing on the cake.
Feel free to give ‘Frenzi — Become A Shopping Hero’ a try and give us your feedback. It is currently available on iOS devices and you can download it now HERE!